Maca Rubio
Maca Rubio is a director whose signature lies in crafting hyperreal worlds where fantasy and reality seamlessly intertwine. Her distinctive visual style combines striking art direction with meticulous attention to lighting, styling, and camera language, creating environments that are both boldly colorful and intimately familiar.
Her versatility spans commercials, music videos, short films, and photography, with work featured at prestigious festivals including Spain's Aguilar Film Festival, Argentina's BAFICI, and winning a Bronze Lion at Cannes Lions for her "Tip for Heinz"; campaign, Maca has established herself working with renowned brands including Nestlé and Paris Fashion Week.
Known for her keen eye in casting strong characters and building ambient environments, Maca brings a unique kitsch aesthetic to her storytelling. Drawing inspiration from her extensive travels and observation of human behavior, she creates narratives that explore alternate ways of being while maintaining a deeply relatable core.